The Blueprint
The first step of building a client acquisition system is a series of strategic documents that become the foundation for everything we build after. To write them, I become a chameleon in your world. I learn where you diverge from industry consensus, what your ideal buyers are most skeptical about, and where the highest leverage opportunities are before we build anything.
The only holistic functional physical therapy practice in the tri-state region that integrates Eastern medicine with doctoral-level Western PT.
This person is not passive. They are an exhausted researcher. They read PubMed at 3am because their doctors shrug.
They have learned, through repeated experience, that hope is expensive.
28 out of 100. One tag on every page was telling Google not to index the site.
The funnel is a guided self-selection system.
A library of 24+ videos in 12 months that brings in visit requests from search.
Each recommendation states what we found, what to do and what it should change.
Research before the build.
The Blueprint is the baseline that starts everything I launch, for clients and for my own businesses. It runs as a repeatable system on Claude.
Positioning
Messaging is the highest-leverage move you can make.
Your ideal client should be sold on you before they ever reach out. Moving a 2% conversion rate to 4% doubles a business's revenue, and the person you have to convince is often the partner your buyer asks for permission. I build your website and messaging to win that conversation for them.
Websites
The Keiser Clinic
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Research Registry
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Kristilee Maiella
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Soma Dance Method
↗Application development
Apps that work on desktop and phone, built to keep your customers engaged and give them a better experience every time they use them.
The 3D Tour
An interactive 3D program for a health clinic whose difference happens inside the body. It shows the clinic's advanced testing in action, so patients understand their condition faster and trust the method before they ever call.
Soma Dance Method
A monthly subscription for disability-friendly dance classes. The app holds the whole school: sign in with an email code, pick up a class where you left off, follow the course, join the community and manage your tuition.
Patient Post-Care Program
The clinic's post-care app. Patients leave with their home program, see each exercise done in the clinic and at home, check in on how they feel, and film themselves so their care team can review their form.
A postgraduate neuroscience course.
Dysautonomia Academy is my own project: a million-word course for clinicians on dysautonomia, a condition so misunderstood that it's often written off as anxiety or mistaken for heart disease, especially in young women. I built it because I'm tired of doctors not being educated on this condition, and I wanted to make the world a little better by helping them understand it, so the millions of people it affects get better care. It has 24 modules, 343 lessons, 77 tiered assessments and 340+ citations, and we're working toward CME accreditation and partnerships with universities and institutions.
Open the course ↗
Marketing Engine
Most businesses throw everything onto one social media page per platform. Modern algorithms have deprecated follower count in favor of content relevancy, so one page for everyone is a page for no one. Micro pages are siloed channels, each dedicated to a single buyer with one specific problem. The algorithm learns fast, grows fast, and finds your ideal buyers for you.
Each micro page is built for one customer avatar.
The avatars come straight out of the Blueprint's audience research, so every page speaks to one kind of person with one problem, in the words they already use.
The Keiser Clinic
Soma Dance Method
PlusPouch
An electrolyte pouch. I built two short-form series around its hosts: a lab-coat science lesson with animation running through every beat, and a calmer, more personal series with the research on screen.
Micro pages make hyper-specific lead magnets possible.
When a page speaks to one audience, its free download can solve one exact problem for them. That relevance is what converts. It's how a small practice's page like @potsdoctor grew an email list past 10,000 people in 3 months.
@potsdoctor reaches one audience with one problem.
They download a free guide made for exactly that problem.
A short drip course teaches the core concepts.
Newsletters send readers to deeper content.
Live YouTube sessions build trust in real time.
The stickiest content, where people decide to book.
One sharp message can spark a channel.
Nomad Over Normal is my channel about physical media and owning what you watch. I relaunched it in September with sharper messaging and the same research, edit, animation and thumbnail systems I build for clients. In its first 28 days it brought in 1 million views, 57.4K hours of watch time, 5,000 new subscribers and $3.2K in revenue.
I Investigated The Biggest Scam in Physical Media · 630K views
The Rise of the 4K Blu-ray Disc Format · 273K views
Why DVD is Making a Huge Comeback · 71K views
Blu-rays have become the cheapest way to watch movies · 50K views
"The very first one we ever did did 1.3 million views, and from there it just took off."
Gavin Adin, 3x powerlifting world record holder
"He's been my personal psychiatrist for YouTube behind the scenes over the past three years."
Julian Dorey, host of the Julian Dorey Podcast
Best practices are pooled ignorance
That's why I don't bring them into our relationship. I embed into your world, learn its rules, and stay long enough to see what you can't see from having been in it for so long.
You can'tread yourown labelfrom insidethe bottle.
I tackle difficult problems by helping businesses think creatively and expansively about how they can offer their customers a better experience, so they can increase their profits.
Hi, I'm Chris
I went to film school to become a storyteller. I gravitated towards documentary filmmaking because I have a natural ability to curate environments for other people's best creativity to come out.
Before there was a word for the creator economy, I worked with YouTubers as their all around production company, and traveled the world doing so. I amassed north of a billion views as I learned how to bridge the gap between creating enthralling videos and convincing people to click on them.
During the pandemic, I started to help subject-matter experts who are exceptional at what they do, but genuinely overwhelmed when it comes to explaining it, speak to the audience they wish to serve.
I show up when it counts and don't give up on the people I'm committed to. In my personal life, I'm a caregiver to my partner who is battling complex chronic illness. I solve problems that aren't mine to solve. I don't stop when it gets hard. I stop when the goal is done.
